SOME may say it's controversial, but for many women it's simply a good way to keep fit and healthy.

Pole dancing, once attributed to nightclubs and adult entertainment, is becoming an increasing popular choice to get fit.

``It's a different way of working out and it's definitely all about the fitness,'' said Barbara Andreatta, studio owner of Polercise in Penrith (left).

``It's certainly not catergorised in the sexual industry. It's just a great way to work out and focus on your core muscles. It's also a chance to have fun and make friends.''

Ms Andreatta opened the Polercise studio in Penrith two years ago and said women of all ages and fitness levels were getting involved.

``I wanted to bring something different out west and our participants range from 16- to 65-year-olds,'' she said.

``People need to get rid of this negative stigma attached to pole dancing.

``There's no nudity involved and it's all fitness orientated. It's not a sleazy joint.''

When doing a recent promotion at Westfield Penrith, Ms Andreatta said the dancers were nearly thrown out due to complaints and negative responses.

``Their view is understandable but many people who come to our studio for the first time say they never expected it to be like this,'' she said.

The studio offers weekly one-hour classes with teachers who are qualified fitness instructors.

``Sometimes people are curious but hesitant, so we offer free introductory lessons and 80 per cent of those people end up staying with us.''

As evidence of its growing popularity, the first Australian Pole Dancing Championships will be held in Melbourne later this month. There are even calls for it to be implemented into the 2012 Olympic Games.