IT'S a task where change is ongoing and results not always immediate.
Discussing "Project 2015", Panthers general manager Phil Gould (pictured) addressed his long touted "rebuilding" phase at the Panthers' inaugural fan forum at the Panthers Leagues Club last Thursday night.
After detailing the club's recent financial struggle, Gould invited Panthers membership and merchandise manager Shaun Mielekamp to explain membership plans for 2013 before the pair answered questions.
"Our people have worked to get us into a position now where I think we're on the springboard to bigger and better things," Gould said.
"We have wonderful ideas and projects we're going to put in place over the next 12 months so in the next five to 10 years, this will be one of the most successful — and there's no reason why it can't be — sporting franchises in the country."
When outlining his ambitions for Panthers 2013 membership, Mielekamp said "it is all about the service".
He added that he hoped to boost membership and provide improved seating, prompt delivery of merchandise and possible loyalty items for long-standing members.