BLOOMS The Chemist at Westfield Penrith will join in the national celebrations for Australian Child Care Week from Monday, September 24 to Friday, September 28.
To celebrate Australian Child Care Week, Blooms have launched their own baby formula.
There are three types of baby formula available including Stage One (newborn), Stage Two (Follow-On) and Stage Three (toddler).
Retail manager at Blooms the Chemist, Emma Jacklin said the baby formula was a leading high-quality formulation at an affordable price.
"Scientists formulated it, pediatricians recommended it, mums use it and kids love it," Ms Jacklin said.
The formula is manufactured in the United States and meets the strict standards of the US Food and Drug Administration (FDA) as well as Food standards Australia New Zealand (FSANZ).
Ingredients used in each formula have been designed to meet the health needs and the dietary requirements of a particular age group:
■ Stage One formulation (newborn) is a whey-dominant premium milk-based formula for newborns.
It has been formulated with DHA and ALA — two nutrients naturally found in breast milk — and may support brain and eye development.
It also contains the added benefits of lutein, a key antioxidant to help support a newborn's sensitive eyes and nucleotides to support immunity and a healthy digestive system.
■ Stage Two formulation (follow on) is a casein (protein)-dominant premium milk-based formula for babies aged six to 12 months old.
It's formulated with DHA and ALA to support brain and eye development and belongs to a class of nutrients called lipids or fats which are important structural components for vital organs throughout the body.
■ Stage Three formulation (toddler) is a cow's milk-based formula.
It is a nourishing vanilla supplement drink which provides energy and nutrients required for children who are one to three years of age.
It contains alpha-linolenic acid which is an essential Omega 3 fatty acid that should be part of a daily diet.
Blooms baby formula is priced at $15.95 each.
■ Phone: 4721 8117;
■ Address: Shop 110, Penrith Westfield (near Woolworths), Penrith.