DON'T fret too much next time you're handing in a resume — Western Sydney Business Growth Centre consultant Greg Mitchell says employers are just as determined to impress their prospective employees as you are to impress them.
Mr Mitchell said employers can no longer rest on their corporate pedestals and play grand talent scouts waiting for a crowd of wanna-be workers to ring at their reception desks.
Instead, employers must market themselves and vie for expertise in what Mr Mitchell describes as an "employees market".
"Employers once had the luxury of sitting back and waiting for people to present themselves for a job and they made their choices," Mr Mitchell said.
"We've had a sustained period of relatively low unemployment and there's also been, for some years, a skills shortage so employers need to compete for the best candidates."
To compete, Mr Mitchell said employers must polish their assets and acknowledge that the spotlight is also on them to be suitable.
"It's about the employer taking a step back and thinking what makes us different and why would people want to work with us — being close to home and providing good training."
While looking like some kind of workplace paradise is important, Mr Mitchell said it was also crucial for employers to put an effort into employee-hunting.
"I know people locally who've been offered but not taken positions as the business did not manage the recruitment process very well," Mr Mitchell said.
But Mr Mitchell said potential employees shouldn't allow the "employee market" to make them too complacent.
"They need to do what they've always done. In my experience locally employers want loyalty, integrity, reliability and willingness to learn."